Exhibit Design & Marketing: The Voices of Veterans Exhibit
In 2004, Mark created the Voices of VeteransTM program at the Veterans Land Board. He created the program to record the stories of Texas combat veterans for future generations. To date, the program has captured the unforgettable stories of over 200 veterans, including those of veterans from all branches of service and every conflict from World War II to Iraq and Afghanistan. Stories of courage from a Tuskegee Airman, a survivor of the sinking of the U.S.S. Indianapolis, a Vietnam War P.O.W. and many more illustrate the value of our freedom for the next generation.
CHALLENGE: In 2010, the Capitol Visitor Center contacted Mark and his team at the Voices of Veterans program about creating an exhibit to run at the visitor center adjacent to the State Capitol beginning in Fall 2011. Mark responded with a design for an interactive exhibit that would highlight not only the stories collected by the program, but personal memorabilia from the veterans themselves.
SOLUTION: Beginning on Veterans Day, November 11, 2011, the Voices of Veterans exhibit entitled “Every Veteran Has A Story To Tell” opened for a ten-month run at the Capitol Visitor Center. The exhibit featured an award-winning short video on the program (see below), multimedia iPad kiosks with actual selections from the veterans’ interviews from the program, as well as personal memorabilia and artifacts. Mark organized a kickoff ceremony the night before that brought together some of the veterans featured in the exhibit to be honored in person.
Mark also directed a merchandising campaign to the exhibit to raise money to support the Voices of Veterans program with private dollars. Several exhibit promotional tie-in items were sold in the Visitor Center gift shop, including a squeezable hand grenade emblazoned with the program logo.
The “Every Veteran Has A Story To Tell” exhibit was one of the most successful ever hosted at the Capitol Visitor Center. Thousands of visitors experienced the exhibit over its ten-month run, bringing new attention to the Visitor Center and the program. The exhibit was featured in news stories across the state and nation.